Comments for JUMProductions

Comment on High-Touch Science by Michael

Michael — Thu, 22 Jul 2010 16:18:46 +0000

Yes Laura, Vicki’s letting the world know more about the inner workings of her beautiful mind.

Vicki – not a single semi colon in the comment. WOW.

Comment on High-Touch Science by Vicki

Vicki — Thu, 22 Jul 2010 15:16:32 +0000

It was my article actually, Laura, and while I do check Twitter on a routine basis, I find that the condensed nature of the tweet is not a congenial match to my somewhat prolix style of expressing my thoughts.

As you see.

Comment on High-Touch Science by Laura Hunt

Laura Hunt — Thu, 22 Jul 2010 13:52:29 +0000

Hi, Michael, good article. So how long has it been since you’ve been on Twitter? Maybe you’ve been out touching people.

Comment on “And then I decided it didn’t matter…” by fleegle

fleegle — Mon, 19 Oct 2009 19:09:05 +0000

Yeah, me too. I have never owned a tv and sleep about five hours a night. Must be a knitting thing

Comment on Identicality by Michael

Michael — Sun, 04 Oct 2009 13:25:23 +0000

Excellent points, Dale. There is an ever present temptation of take the DIY approach to marketing and make costly mistakes. And the upshot often is disappointment, frustration, and failure. Our mutual friend Laura Hunt has been heard to day “Don’t play in traffic, don’t run with scissors, and don’t do your own marketing – you’re likely to get hurt!”

Comment on Identicality by Dale Berkebile

Dale Berkebile — Mon, 28 Sep 2009 15:00:43 +0000

Michael,
From a branding standpoint this is a perfect example of why not to take on marketing for your company if you have not been trained in marketing. There is nothing wrong with looking for inexpensive ways to promote your company, but as this example points out- unless you stand out (brand awareness) in the marketplace and build trust/credibility (brand value) then there is a good chance your marketing will become either a note pad or trash or worse yet a blog article on what not to do, ha!

There are a few things I see that are beyond marketing / branding errors. The first is the top mailer used 2 mailing tabs. If you are looking for ways to cut costs and the fold is on the bottom, 1 closure tab would have been enough and would have saved more money on the full mailing. It does look as though they may have sent this to a mail house to be inkjet addressed and bulkmailed so there is a good chance they got a break on postage by having things sorted. However, I wonder if this was sent bulkmail or first class. I recommend that in order to keep your list clean and up-to-date you send first class. This will send you all the undeliverable mailers so you can update address of people that have moved, etc., or just remove the contact as not to waste the postage on the next mailing.

On mailing 2 (bottom) I see they went with a stamp so they did first class, so good for them. The downside though is they stamped these at their office and put a mailing label on theirselves. This can be costly since labels cost money and postage that is mailed, but unsorted can cost more than sending this to a mailhouse and having them sort the mail and get you discounted rates on postage. The other thing is the time investment to sit there and print labels and stick stamps on each and every mailer. This takes a ton of time (trust me, I have made this same mistake). Depending on your billable rate this may be extremely expensive, it surely was for me. Using labels also looks a little less professional and hand done. There is a time and place for hand done, but this mailer was not the place.

The point to this long rant is although many companies think hiring a professional to help them with their marketing is going to be expensive (which it may), it certainly will have better results and help cut costs on the mistakes these companies are already making. Why not apply this money to building a successful mailer and stronger brand instead of lining the trash can with your company’s money?

I hope this is helpful information to all small businesses that are trying to do direct mail campaigns.

Best of luck!

Comment on What We Did for Fun on Saturday by Dave & Lori Smith

Dave & Lori Smith — Wed, 19 Aug 2009 03:27:03 +0000

We sure had a great time Saturday…and it was great to see and meet everyone.

See you all soon.

Dave & Lori

Comment on The “A” List Is All That Matters by JudeEastman

JudeEastman — Thu, 13 Aug 2009 18:13:03 +0000

Michael-

Perfect! The Universe spoke in your ear and you listened. Sometimes it’s a still small voice and others it’s the whack of the “Golden 2 X 4″.

Now that you’ve had this epiphany, how will life be different? What will you do to carry this momentum forward to tomorrow and the next day? Consider a challenge to publicly acknowledge how you are actually accomplishing this daily? weekly? ???

Jude@stirringthespiritwithin.com

Comment on Referrals & Relationship Building In Magnolia, Texas by Ronald Earl Wilsher

Ronald Earl Wilsher — Wed, 12 Aug 2009 15:46:53 +0000

A real pleasure to meet you at the event, Mr. M!

I really enjoyed your talk and yes, I TOTALLY agree with your ‘no walls’ idea when it comes to networking. People do business with people and the more the merrier. Eh?

Thanks for sharin’ and I hope to see you again soon.

Keep the faith and keep being YOU!

~Ronald
TrueBeliever and HopeDealer

Comment on The “A” List Is All That Matters by Don Peschka

Don Peschka — Tue, 11 Aug 2009 12:26:00 +0000

Michael,
Everyone needs to be reminded of what is Really Important as we Allow ourselves to be “pushed”, day in and day out! Putting God first in all that we do can totally change the world. If everyone would “pay it forward” there would be need for nothing. Thank you for your reminder.
Don