"Bowling or Senior Asset Protection...hmmm, which should I do first?"

Which of these two mailing pieces stands out for you?

I had started to use the one at the top for scratch paper when I noticed the other one in my in box. Out of curiosity I pulled it out and laid them side by side.

The one on top offers Senior Asset Protection Services. The other touts “Bowling, Food, & Fun.”

Now, I can probably guess what they were thinking. Someone told them to use a brightly colored paper in a simple bifold to make it easy and inexpensive to mail.

But with just a little imagination each of these could have done something to make them distinctive. Maybe some graphics, line drawings, photos.

What do you think? Was this a waste of money or just a little bad timing?