Browsing Category »Marketing«

Identicality

August 6, 2009

Which of these two mailing pieces stands out for you? I had started to use the one at the top for scratch paper when I noticed the other one in my in box. Out of curiosity I pulled it out and laid them side by side. The one on top offers Senior Asset Protection Services. The other [...]

Dissonant Noise

July 31, 2009

I have experienced a convergence of ideas with personal experiences so powerful this week that it seems that the universe is saying, “Well, this is the message. Speak!” I’m going to have to discuss this in a circuitous manner since the specific parties in question are not the point. If it matters to them, they’ll figure [...]